Future of the book. Manifesto of Bureau Gorbunov Publishing

We don’t want to make websites instead of books. To understand what a digital book should be, it’s worth trying to perceive it as an information format, not a physical medium.

The idea of using page numbers, like in paper books, didn’t appear right away. At first, it seemed to us that it was some kind of a relic of the past. But having spent few months working on the content of the book, we realized that it was just inconvenient for us to refer to typos or specific illustrations. People haven’t invented anything more sim... See more

Book is a sequence of spreadsIn a paper book, a unit of meaning is a spread, and it is absolutely irreplaceable. A spread is a specific place that you can easily remember, find and refer to in a conversation: “read the page about the Museum.”

To read Apple books, you need an Apple device, and not everyone has one. But shouldn’t the book be the most accessible and durable medium of all?

The book is a single object⁠—in a single window: t he reader should continuously and freely move back and forth through the text. Chapters should not be separated from each other by hyperlinks or other artificial barriers.

Book is a format of different level that is good for presenting a whole system of knowledge.

That’s how we came to the idea of subscription to interactive books.

Advantages of a book in web format: doesn’t require iPad or Kindle, you can actually design it, it’s easy to search, it’s connected with the author, it’s interactive.

No matter how good the original design of the book is, Epub will make it look ugly.