The 2000-2020 internet social has been dominated by a handful of players: Facebook, Twitter, Pinterest, Instagram. Yet will it remain exactly as it is ? Most likely no. The Internet Social landscape is undergoing a major change: Decentralization. Momentum is shifting from internet giants to micro-communities.

Something about social media feels different this year.We’re watching a fundamental shift in how and where people want to engage online. As trust declines and user habits evolve, it’s clear we’re heading toward a new phase of social. So what does that mean for brands, users, and the future of social as we know it?🌊 Big platforms are losing their... See more

Talent will increasingly own their audience, with the rise of “channels of one” and community-as-a-service... Equivalents to Substack (where you build and monetize your own email list) will emerge in video, communities, branded products (like Borgo, still pre-launch) and other ways to build, manage, and monetize your audience. Some early breakouts... See more

in the spirit of sharing, here's my presentation on: "The Future of Social Communities" https://t.co/0yLuMkxA72 https://t.co/sVB3KNcQAF

The internet stage is more crowded. Attention is more expensive. Making one's voice heard has gotten harder. The good days of cheap Facebook ads are behind us. Turning users into contributors and advocates is a hard-to-crack but high-rewards marketing strategy. Community is the new Moat.