Full-Funnel B2B marketing function and cross-functional teams

As the B2B space demands, one of our goals is to achieve a complete alignment between our marketing and sales teams. And we are firm believers that that is the right path to sustainable business growth.

Build a cross-company network of change agents.

You need to start by building out a layer of high-performers within your own team. Before you go broad, adapt and iterate on the culture you want to build among that group. Then, just as they are ready to move up in their career ladders, facilitate cross-functional moves into key roles for them. This w... See more

The teams are currently structured by function (product, R&D, design, business, etc.), and different teams think about different layers of the company and stack. But all energy is directed toward improving the core product. We design objectives that translate to common top-level metrics and improve the user experience holistically. For example,... See more