Full-Funnel B2B marketing function and cross-functional teams
Andrei Zinkevichfullfunnel.substack.com
Full-Funnel B2B marketing function and cross-functional teams
How to build a growth team – lessons from Uber, Hubspot, and others (50 slides) at andrewchen
andrewchen.com
Funnel is a marketing hub for data designed to help marketing teams get control over their data to improve performance.
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
As the B2B space demands, one of our goals is to achieve a complete alignment between our marketing and sales teams. And we are firm believers that that is the right path to sustainable business growth.