the primary concern of the writer should revolve around the aesthetic elements of the work which are ultimately a way of containing / directing what emerges from the darkness of the writers interior.

lately I’ve been thinking of great writing as work that emerges from a very distinctive, very deep subjectivity; and “craft” is about finding the ideal... See more

Why are words and typefaces so important? Because the very idea of both writing and design is based on the existence of something underneath that needs to be exclaimed. There’s a meaning to be told, and the process of writing or designing is only a way to exclaim this meaning.