Fuck Content

the design field (digital or otherwise) has struggled for decades to achieve an invisible, and dare I say, imaginary seat at the table. In our efforts to get business to take us seriously, we have distorted the true value of design, which is what makes it unique in the first place. The true value of design, however, was never to find a single solut... See more

"Artifacts of humanity" in creative work — in the form of dust, mistakes, and deliberate strokes that flex human engagement — will showcase the human labor spent making a creation. Such artifacts of humanity, alongside Content Credentials that factually articulate how a piece of work was made, will add meaning and scarcity to the work in the eyes o... See more

Graphic design, the discipline of aesthetic production, is facing a crisis as it reconciles with catastrophic effects of network technology on its profitability. Even prolific designers who produce work with a characteristic original aesthetic are quickly copied. As their work is pillaged and reproduced downstream (leftstream), it becomes increasin... See more

Meaning and point of view are essential for anything worthy of our attention. It’s about a sense of purpose and personality that goes beyond mere information transmission. It’s about paying attention, and not outsourcing observation. In a world increasingly populated by auto-generated content, the combination of substance and style will rise above