Just a moment...

While some specific categories have taken off – at the time of writing, there are six puzzle brands in Thingtesting’s directory – the create-at-home category as a whole is still in the early days of going direct-to-consumer.

It’s easy to understand why crafty brands suddenly have so much appeal right now: with the boundaries between work and life becoming extremely blurred, people are seeking ways to put a full stop at the end of their working day. Activities that don’t require a screen – or, even better, stop you from being able to reach for your phone – have been on ... See more

When Coronavirus hit in March, Spanish knitting kit company We Are Knitters saw its sales go up by 75% week-on-week, while Ceaco, America’s biggest jigsaw puzzle maker, says mid-March sales were up 300% year-on-year. Meanwhile, Etsy sellers have raked in $346 million selling hand-crafted masks.