From Impossible to Inevitable

You can have a Ferrari, but it doesn't move an inch without gas. Lead generation is your gasoline for growth.

“Niche” Doesn't Mean Small How do you know whether or not you're ready to grow? Don't let a big vision, or wanting to serve too many kinds of customers, trap you into sounding vague or confusing.

a sexy, fancy, or grandiose message that doesn't click with people is useless.

The best way to methodically grow your seeds is with a repeatable program or with systems that ensure your customers are successful. This field is now commonly called Customer Success Management or just Customer Success. It means systematically reducing customer churn, increasing upsells, increasing referrals, and helping capture more and better ca

Why is there a niche problem in the first place? It has to do with how people's brains and attention spans work. The Arc of Attention and Trust Gap ideas are vital to understanding why there's a problem,

If you're a CEO, you need to take Customer Success as seriously as marketing, sales, or product development.

It also means focusing your unique strengths (not all your strengths)

The whole point of Nailing A Niche is to help you cross the Trust Gap,

People need practice differentiating pains from solutions and from results.