From Hype to Discipline: The New World of Influencer Marketing | Case Study
businessoffashion.com
From Hype to Discipline: The New World of Influencer Marketing | Case Study
Key insights
- Influencer marketing is larger than ever, but it has also transitioned from primarily an awareness tool to a crucial driver for conversion, requiring fashion brands to adopt more sophisticated, ROI-focused strategies.
- To counter growing consumer resistance to overt advertising, brands are diversifying tactics such as incorporating more