We reject the shallow conformity of the engineering mindset, the stifling constraints of form following function, the illusion of minimalism, and the monotony of linearity.

In their place, we rediscover artistic principles rooted in tangibility, natural forms, the unicity of objects, and the texture and materiality of the physical world.

We impose... See more

If I had to take a bet of what the majority of iPhone owners are doing right now, it would be very simple → they’re looking at their iPhone. Hardware that powerful, produces an image that is equally powerful and equally shared. The iPhone’s image is one of self-attention.

Each hardware paradigm releases a sort of canonical image that goes along... See more