Designers are taught that their job is to represent the people who will use our products. We "empathize" with them and put their needs at the center of our decision-making process. As companies scale up, their priorities and incentives become less and less aligned with the people using their products. Bad things happen as we stop solving people pro... See more

There will always be designers to design the Hummers and the bumper stickers, and there will always be designers to make websites to propagate the warnings and promises of David Foster Wallace. But a new generation of designers has emerged, concerned with designing strategies to subvert this “natural default-setting” in which each person understand... See more