Freedom in Obscurity

No one is expecting you to be a great dancer at your wedding. No one is expecting your first business to be a billion dollar behemoth. No one is expecting you to be a great writer after your first article. No one, except your ego.

We believe that when we start a new business or creative endeavor, it will be a magnificent event. That we’ll start off with applause. However, what’s far more likely is that after we hit publish, the only thing we’ll hear is the deafening sound of indifference.

Howard Aiken—the inventor of the earliest general purpose computer—was never worried about people stealing his ideas. “If your ideas are any good” he’s quoted as saying, “you'll have to ram them down people's throats.” And yet, we think that the moment that we hit the dance floor, all eyes will be on us. The moment we hit publish, the world will ta... See more