Fred Wordie

There will always be designers to design the Hummers and the bumper stickers, and there will always be designers to make websites to propagate the warnings and promises of David Foster Wallace. But a new generation of designers has emerged, concerned with designing strategies to subvert this “natural default-setting” in which each person understand... See more

In this article, I set to understand and explore fundamental thinking that examines a new design worldview. A proposal to change our ways of working as designers, first in voluntary communities (which we already have, but with different goals) and then to be better equipped to understand and explore as individuals and as a community.

I want us to collectively raise the bar for what we expect from our digital experiences. Life isn't just a series of problems to be solved but moments to be lived. As we find ourselves spending more and more of our time in the digital world—especially now—we should expect that world to inspire, surprise, and dare I say, even challenge us. We are lu... See more