Frames

Framing is decisive. At every moment, we live and operate and relate to the world from inside our framing of it, our mental model of it. Relating to the world as made up of ecosystems will result in very different outcomes than relating to the world as made up of individuals, of discrete things that can be treated distinctly.

This means it’s really easy to get stuck. Stuck in your current way of seeing and thinking about things. Frames are made out of the details that seem important to you. The important details you haven’t noticed are invisible to you, and the details you have noticed seem completely obvious and you see right through them. This all makes makes it diffi... See more

What is included in a narrative, what is left out and the values it embodies are determined by what cognitive scientist and linguist George Lakoff refers to as ‘frames’. These cognitive structures are shaped by our personal and collective histories and allow us to conceptualize and organize what we see (and fail to see) and how we see it. The meani... See more