Formats Unpacked: Meet Cutes LDN

“Where does this format fit into your target audiences’ lives?” . Build a scenario that explains when and how they engage with your format, and what they need to do to build a regular habit around it.

The key problem we're solving is that there's so much great podcast content locked up in a two-hour-long MP3 file. How do you make the format more consumable, more discoverable? You do that by transforming it into an easier format. A short one-minute video clip is easier to consume and then discuss, versus sending a two-hour long podcast recommenda... See more