Strategists now need to operate across three temporal bands: Most briefs only live in band 1. But brand trust, category design, and meaningful innovation - they happen in 2 and 3.

• Immediate Tempo

• Fast signals, responsive POVS

• Tactical plays and trend taps

• Built for cultural relevance

• Mid-Term Rhythm

• Strategic arcs and narrative development

•... See more

This is what's happening on the Distribution side & why you should care: A company or agency tries out a lot of different formats with their UGC creators. Once they find out, they start doubling down with the same: - Hook - Script -... See more