Formats Unpacked: Boiler Room
“Where does this format fit into your target audiences’ lives?” . Build a scenario that explains when and how they engage with your format, and what they need to do to build a regular habit around it.
Matt Locke • Broken: Rule 4 - Build Content Formats That Become Habits


The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators)
amazon.com

