Formats Unpacked: Boiler Room
Strategists now need to operate across three temporal bands: Most briefs only live in band 1. But brand trust, category design, and meaningful innovation - they happen in 2 and 3.
• Immediate Tempo
• Fast signals, responsive POVS
• Tactical plays and trend taps
• Built for cultural relevance
• Mid-Term Rhythm
• Strategic arcs and narrative development
•... See more
zoe scaman • The Work

This is what's happening on the Distribution side & why you should care:
A company or agency tries out a lot of different formats with their UGC creators.
Once they find out, they start doubling down with the same:
- Hook
- Script
-... See more