added by sari · updated 2y ago
Forget Influencers—The Future is Curators
- Knowing where to go and what to do is the currency that, in the modern aspiration economy, makes curators more important than influencers. They guide their audience through culture by putting forward a selection of images, references, codes, product releases, or memes. Curation gives even mundane objects value by connecting them with a point of vie... See more
from Move Over Influencers, Here Come Curators by andjelicaaa.substack.com
Alara and added
- Knowing where to go and what to do is the currency that, in the modern aspiration economy, makes curators more important than influencers. They guide their audience through culture by putting forward a selection of images, references, codes, product releases, or memes. Curation gives even mundane objects value by connecting them with a point of vie... See more
from Move Over Influencers, Here Come Curators by andjelicaaa.substack.com
- The archetypal influencer produces life-style porn of one form or another, playing up the aspirational glamour of their own home or meals or vacations. The new wave of curators is more outward-looking, borrowing from the influencer’s playbook and piggybacking on social media’s intimate interaction with followers in order to address a body of cultur... See more
from 🛟✨The Nexialist #0177
Thomas added