Most critically, these roles tend to be self-reinforcing. Organizations using fear-based future narratives often develop risk-averse cultures that further reinforce defensive positioning. Conversely, organizations with aspirational future narratives tend to attract optimistic, innovation-minded talent that strengthens their future-positive culture.

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Faced with climate change and other interconnected existential crises in the twenty-first century, it is quickly becoming a cliché to say that there is a strong need to “imagine better futures.” But such a statement hides many questions and challenges. Who gets to imagine these futures? Who feels safe and supported enough, economically, politically... See more