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For The Love #4: Moving on From Millennial Pink
A decade or so ago, brands shifted from increasing value of their products through utility, competitive comparison, and creative advertising to endowing products they made with aesthetic, sustainability credentials, a story of artisanship and provenance, and/or a community in order to give their products identity and singularity. (Virgil Abloh made
... See moreAna Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
What was innovative in 2010 is now table stakes. E-commerce paired with Instagram ads and a modern logo is no longer a novel experience. “DTC was an insight 10 years ago,” said Ben Lerer.
Shaye Roseman • Reinventing the Direct-to-Consumer Business Model
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It’s still early, but Sperduti thinks this will push brands even more toward what he calls a “progressive posture.” And something like this, he says, “just accelerates the trend tenfold.”
Dan Frommer • Designing in a crisis
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Although we are well past the saturation point of millennial pink and avocado green, DTC brands that stand out are those like Tracksmith and Aesop, which rooted their brand aesthetic into their brand purpose.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
cultural tastes may be shifting towards a new demand for authentic, hand-made digital experiences
New_ Public • 💾 Why we’re nostalgic for the early web
Keely Adler added
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Mar. 3, 2020
The Tyranny of Terrazzo
Will the millennial aesthetic ever end?
By Molly Fischer
Illustration by Fala Atelier
Illustration: Fala Atelier
This article was featured in One Great Story , New York ’s reading recommendation newsletter. Sign up here to get it nightly.
You walk beneath a white molded archway. You’ve entered a white room.
A bask... See more
The Tyranny of Terrazzo
Will the millennial aesthetic ever end?
By Molly Fischer
Illustration by Fala Atelier
Illustration: Fala Atelier
This article was featured in One Great Story , New York ’s reading recommendation newsletter. Sign up here to get it nightly.
You walk beneath a white molded archway. You’ve entered a white room.
A bask... See more