added by sari · updated 2y ago
For The Love #4: Moving on From Millennial Pink
The posturing of DTC brands as cults reveals an impasse. People are looking for more meaningful narratives and communities than brands can offer, and companies want to supply this “meaning demand”—but are structurally disincentivized to do so.
from Life After Lifestyle by subpixel.space
Keely Adler added
- The next generation of brands will still start with the story, but the other moats (logistics, distribution, sponsorships, etc) wither from there. We’ll see the next generation of “DTC” (direct to consumer) brands migrate to traditional retail channels, join large cross-brand data co-ops, shift marketing dollars to community management, and generat... See more
from The New Mechanics Of Brands, Channel Shifts, & Unexpected Digital Opportunities
Glen Cassidy added
- High differentiation, low durability. There’s a lot of fashion, luxury, travel and entertainment brands and the entire genre of DTC brands that are very much talked about for a moment, only to fade into obscurity/low consumer preference once the negative effects of their fractured internal cultures, lack of new funding/revenue, lack of brand-buildi... See more
from Differentiation in the sea of sameness 👑 by Ana Andjelic
sari added