Cue a new trend where brands began to purposefully lean into the surreal as a way of approaching AI-generated imagery. Against a backdrop of rapid technological change and sociopolitical unrest, fashion brands’ marketing strategies were already leaning into the surreal to offer consumers a form of escapism

Mar. 3, 2020

The Tyranny of Terrazzo

Will the millennial aesthetic ever end?

By Molly Fischer

Illustration by Fala Atelier

Illustration: Fala Atelier

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You walk beneath a white molded archway. You’ve entered a white room.

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Strategies

• Create a mood of dark opulence: embrace a darkly opulent aesthetic, moving from minimalism to a richer, more maximalist style


• Leverage the directional hue of Celestial Yellow: leverage WGSN’s Celestial Yellow to draw consumers in with its calm and luminous appeal


• Lean into nostalgia via analogue mediums: use film photography to create

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