For the Culture

cultural production. This is the shared creative output of a community that reflects its perspective on the world. This could be art, architecture, movies, television, comic books, podcasts, stories, music, instruments, dance, literature, fashion, hairstyles, food, poetry, toys, or branded products. Community members use these productions as outwar

Durkheim underscored the complexity of culture, as a “system” that defines a group of people, while also providing some elemental codes that collectively make up the system—shared beliefs (values and principles, a way of thinking), rituals (traditions, social norms), artifacts (symbols, clothes, decorations, tools), and, of course, language (dialec

Advertising gets our attention; people get us to move. The combination of the two is super powerful and, therefore, should work in concert.

Each one of these fashioning systems—advertising, news and magazines, high esteem, and fringe society—provides a way to communicate a message and preach the gospel about an organization, company, or initiative.

Social norms are the means by which social cohesion is achieved. Orderly living depends on them. And we navigate these rules, and thousands more like them, every single day that we engage in the world around us.

if you want to get people to move by leveraging the unparalleled influence of culture, it’s not enough to just preach the gospel to the congregation; you must also understand how they make meaning.

I spent almost ten hours of my life watching Tiger King and another swath of hours watching Squid Game for the very same reason. Not because of any ad but because my people were talking about them, and I wanted to be socially included.

congregations consist of an aggregation of smaller groups, what social scientists call tribes—social groups within society that consist of individuals who are bound by geography, familial relations, and ideological similarities.

Likewise, the future of NFTs is intrinsically connected to the future of brand because they provide an operationalizable receipt of membership into the tribe that enables the brand to facilitate the community and foster loyalty among its members.