For the Culture

Likewise, the future of NFTs is intrinsically connected to the future of brand because they provide an operationalizable receipt of membership into the tribe that enables the brand to facilitate the community and foster loyalty among its members.

exchange ritual, in which a product takes on new meaning because it has been given as a gift.

Christians believe that Jesus Christ is the son of God and, therefore, live their lives according to his teachings. However, the way his teachings are internalized and exercised varies depending on the type of Christian you are.

As the biology of decision making and behavior adoption reveals, people aren’t driven by rationality; they are driven by their emotions—and nothing is more emotional to us than “us.”

We learn about the world (beliefs), who we are (identity), and how we fit in the world (ideology) through storytelling.

The first question is “Why?” Why do they behave in this manner, or why do they see things a certain way? When you ask, “Why?” the answer typically brings your biases to the surface regarding what you think about the people. It’s important to get those out in the open so that you can move past them.

The answers to these questions, and many more like them, are subjective in nature and based almost entirely on the meaning that the community attributes to them.

Finally, ask yourself, “How?” How do they see themselves in the story of life? How do they view the world around them? This is not about what is factual; it’s about what is perceived. This will help you see the world through their eyes. You don’t have to agree with it. That’s not what empathy is all about. Instead, the aim is to understand it becau

We hold specific beliefs that are aligned with our identity and, since we self-identify by certain monikers (family name, title, organization, religion), we are inclined to adopt the worldview that is associated with these categorical labels.