For the Culture

Life After Lifestyle

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Robert B. Cialdini

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The Art of Community: Seven Principles for Belonging

Charles H. Vogl • 3 highlights

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Building Brand Communities: How Organizations Succeed by Creating Belonging

Carrie Melissa Jones

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Brands want to be more than your friend. They want community.

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Keely Adler and added

This is Marketing: You Can’t Be Seen Until You Learn To See

Seth Godin • 9 highlights

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Brand Thinking and Other Noble Pursuits

Debbie Millman • 2 highlights

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Start with Why: How Great Leaders Inspire Everyone to Take Action

Simon Sinek • 3 highlights

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Harold T. Harper and added