For the Culture

Brand Thinking and Other Noble Pursuits

Debbie Millman • 2 highlights

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Life After Lifestyle

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The Art of Community: Seven Principles for Belonging

Charles Vogl • 3 highlights

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Building Brand Communities: How Organizations Succeed by Creating Belonging

Charles Vogl

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Tribes: We Need You to Lead Us

Seth Godin

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Brands want to be more than your friend. They want community.

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