For Creators, Everything is for Sale

The only hurdle is the Securities and Exchange Commission, which does not allow NFT sellers to guarantee revenue as part of ownership.

“Monetizing your social presence has traditionally only been accessible to those with a large following that can secure big brand deals,” said Cole Mason, the co-founder and chief executive of PearPop. “This is no longer the case. The idea for PearPop democratizes creator monetization by providing something that makes a lot of sense for creators wi... See more

One comes in the form of NewNew, a start-up in Los Angeles, that describes its product as creating a “human stock market.” On the app, fans pay to vote in polls to control some of a creator’s day-to-day decisions.

But as the market gets more and more competitive — and the platforms and their algorithms remain unreliable — creators are devising new, hyper-specific revenue streams.