Food Delivery and The Future of Restaurants

Several of these services offer premium subscription tiers that lead to free delivery and discounts. According to the Second Measure data in June, 17% of DoorDash's customers and 16% of Postmates' customers are subscribers, indicating lots of room to grow for frequent and loyal customers.

What's perhaps more fascinating is that food delivery may not yet be as widespread as one may think. "In May, 29 percent of American consumers had ever ordered from one of the services," the Second Measure analysis finds. That means 70% of Americans have yet to order food delivery from any of the major services!