But purpose—purpose is a white-hot fire inside of you, a self-delusion that keeps you coming back into the room to work decade after decade, knowing that you'll never get it right, but that the next day might get you a little bit closer...

It's a tricky game because you do need to be aware of best practices, what works, what doesn't, etc - that's how you grow and learn to stand out.

But at the same time, you always need to return to the question:

"Why do I create? What do I create for?"

And of all the answers that arise, understand your primary and secondary reasons.

For me, primary

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