Folk search engines

The more precise and niche the words I input, the better the internet would match me with people I could forge meaningful relationships with. This precision was hard for me, partly because my sense for how communication is supposed to work is shaped by reading mass media. Writing for a general public, you need to be broad and a bit bland. I didn’t ... See more

The more precise and niche the words I input, the better the internet would match me with people I could forge meaningful relationships with. This precision was hard for me, partly because my sense for how communication is supposed to work is shaped by reading mass media. Writing for a general public, you need to be broad and a bit bland. I didn’t ... See more

The internet used to be fun.

It was weird. It was frenzied. People didn’t know what they were doing, so they tried things. They didn’t optimize, because they didn’t know what to optimize for. Good websites got found because they were good. Good tweets went viral because they were good.

Then people learned how to get the results of being good, at le... See more

For most queries, Google search is pretty underwhelming these days. Google is great at answering questions with an objective answer, like “# of billionaires in the world” or “What is the population of Iceland”. It’s pretty bad at answering questions that require judgment and context like “What do NFT collectors think about NFTs?”.

The evidence is ev... See more