Creating Online Content Communities

Let’s recap: as content creation and distribution tends to infinity, community emerges as true internet-native media. Community is an exercise in cultural production, and communities filter content proliferate a specific point of view. The role of the community, then, is to create and curate cultural artifacts in-line with their collective point of... See more

While there’s no silver bullet for building and growing a community online, there are a few key questions to consider that will help guide your tooling decisions and your community strategy.

The best way to create & capture value within a community is by helping members find companions/teams/groups and work on something together. Everybody wants to belong and the only way you can retain community members for a healthy period is by facilitating meaningful connections and helping them build something together. This could mean multipl... See more