Fix This Next: Make the Vital Change That Will Level Up Your Business

The golden rule is always to satisfy the most essential need (the one closest to the base), before addressing a need above it.

Here are the five Core Needs and corresponding questions for the SALES level: Lifestyle Congruence: Do you know what the company’s sales performance must be to support your personal comfort? Prospect Attraction: Do you attract enough quality prospects to support your needed sales? Client Conversion: Do you convert enough of the right prospects into

Eliyahu Goldratt introduced the Theory of Constraints in his must-read book, The Goal. According to the Theory of Constraints, a business process can only operate as fast as its slowest part. Therefore, if you want to improve the overall output of your business process, you seek out the highest priority constraint, open it up, and the entire busine