Users are slowly beginning to turn away from social media as a source of great content; a recent Pew report found that about 48% of people get their news from social media, which is a huge number but still down 5% from even a year ago. More creators are forging multi-platform, independent careers, which can make it hard for audiences to find them.... See more

This new model takes what we have learned from the Aggregation Era and finds a way to blend it with the independence enjoyed by the “sovereign writer”—or, to be appropriately expansive, let’s call it “sovereign creator.” It is, I believe, the natural model of the internet, taking advantage of the web’s massive scale and interconnectivity and... See more