Five takeaways about Facebook's pivot to audio

This gives the companies more control over hosting and distribution of podcasts, which will allow for better targeting and dynamic insertion for ads. Under this new paradigm, advertisers can achieve the same level of targeting and scale available on the Facebooks and YouTubes of the world.

In that same earning call Zuckerberg talked about how there’s a “major shift” towards discovery algorithms, because it “unlocks a large amount of interesting and useful videos and posts you might have otherwise missed.” But he doesn’t just see this as unique to Reels / TikTok. He wants to turn this into a major drive for all types of content across... See more