Five New Frontiers for NFTs

The future for NFTs is bright and we’re only scratching the surface of what NFTs will evolve into. There is no one-size-fits-all approach and that’s what makes this industry so exciting.  An NFT collection needs to have community, access, and utility to create collective value.

NFTs have been making headlines, but they are more than their use-case trends.Like many blockchain technologies, NFTs can be considered solutions in search of a problem. With behavioral design and consumer motivations driving the innovation space, we’re seeing a rising interest around which innovation challenges could be solved using NFTs. Here’s o... See more

This is what so many people overlook. NFTs are more than JPEG images. They are digital assets that represent art, experiences, community access, collectibles, or in-game items - all residing on the blockchain.

Thus owning an NFT effectively makes you an investor, a member of a club, a brand shareholder, and a participant in a loyalty program all at once. At the same time, NFTs’ programmability supports new business and profit models — for example, NFTs have enabled a new type of royalty contract, whereby each time a work is resold, a share of the transac... See more

By 2028 the NFT landscape has shifted dramatically. While initial iterations of NFTs focused almost exclusively on profile pictures, art and gaming assets, the zeitgeist of NFTs is materially different in 2028. We now view them much more like containers for specific types of composable data to live – be that text, image, video, mapping, movement, l... See more

To give you a sense of what’s possible, I want to get back to the idea of NFTs as tokens on the internet for representing social achievements and social contracts. NFTs are a more important achievement than you might think, because we’ve managed to package this atomic unit of culture and community - fitting in, and standing out - and capture it, al... See more