Expanding again on NFTs, one of the most interesting concepts emerging lately is around the Creator Economy – particularly in looking at novel ways that artists, musicians, authors and so on are now able to supplant industry middlemen and pre-program their works to generate royalties perpetually.

Creators are increasingly discovering ways to monetize their followings and talents, from merch (Fourthwall) to brand marketing (Pearpop)* to distinct product lines (Skims) to communities (Patreon, Fanhouse). Another toolkit for creator monetization, NFTs, will continue to improve, as will the infrastructure for creators to use web3 products to... See more

Traditionally creators have monetized either through displaying ads or renting out access to content behind a paywall. NFTs create an entirely new paradigm where superfans can support an artist directly in return for ownership over a piece of their content. NFTs allow the producers of content to capture a higher percentage of the total willingness... See more