Five graphic trends to keep in your sights in 2025

designers are growing tired of manufacturing digital-friendly buttons, over and over.

Ever since Burberry swapped back to the serif in 2023, the word heritage has been flying about regularly in graphic design.

This all goes back to the 15th-Century, when the word ‘brand’ itself was only used to refer to cattle, and books were just beginning to be “published” en masse. Printed pages were expensive, so well-to-do lords “branded” their books using custom-designed labels or stamps, also known as Ex Libris. (One of the earliest examples comes from a Carthusia... See more