Fireworks And Flywheels

If you're wondering where your current traction is coming from, and whether it is more fireworky or flywheely, ask yourself:

• Is your growth stable and smooth (Flywheel) or bumpy and sporadic? (Fireworks)


• Does your growth stop or wane when your effort stops? (Fireworks)


• What happens if you occasionally switch your marketing spend off? Does your revenue

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Product-Led Growth

Product-Led Growth (PLG) is a robust source of repeatable, scalable revenue. It uses the product itself as the main driver of customer acquisition, conversion, and expansion. This strategy creates a self-reinforcing cycle of growth. The product continuously improves based on user feedback and data, attracting more users. As more

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In a business marketing context, a flywheel is a metaphor for a strategy that, once it gets going, continues to sustain its momentum. It represents a cycle where different parts of the business feed into and accelerate each other, creating a self-reinforcing loop.

Unlike fireworks, which represent one-time events or campaigns, flywheels represent on... See more