Now new fintech infrastructure companies have made it possible for SaaS businesses to add financial services alongside their core software product. By adding fintech, SaaS businesses can increase revenue per customer by 2-5x* and open up new SaaS markets that previously may not have been accessible due to a smaller software market or inefficient cu... See more
Theoretically, with all of these new ‘fintech’ tools available, there should be infrastructure with rich API connectivity that allows for the movement of money across all of these applications through a PFM. Interesting companies like Astra Finance are building in the space of ‘autonomous money’, but many companies are still fairly siloed in their ... See more
Rather than interpreting fintech's job as bringing Old World institutions online, embedded finance modularizes financial functions. Rather than directly involving a bank, payments can be made across the web through embedded tools like Stripe, Adyen, PayPal, and Square.