On that note, I’m bullish that we will see a surge of new co-branded and private label credit card launches in 2020. This will be encouraged by two trends:

Startups like Varo, Acorns, Chime, Aspiration, and others will look to diversify revenue through additional product launches and leverage their consumer-first approach to build better experiences

Trendy D2C brands will focus on brand affinity, repeat shopping, and lifestyle by building new experiences on top of credit cards. For example – a mid-tier Away Card for travel or an Infatuation Card for dining and exclusive access to restaurants