For over 99 percent of our species’ history we lived amidst scarcity. Thus you, dear reader, like me and everyone else, evolved to seek out high-reward, low-energy-needed-to-acquire goods. This strategy worked well for hundreds of thousands of years. But now, in modern times of abundance, it is backfiring. Like so many things, what works,... See more

As humans, we're evolutionarily wired to prioritize short-term gain. Hunter gatherers had no use for five-year plans, and those instincts are still within us. Combine that with our current economic system, ad-driven business models, and algorithmic social media platforms, all of which visibly reward cynical short-term games, and you've got the... See more