
Find Your Yellow Tux: How to Be Successful by Standing Out

I’m not asking you to be anyone other than who you are. Instead, I’m challenging you to become the best version of who you are. I want you to remember why you got into business in the first place. I want you to come home from work every day feeling fulfilled, like you’ve contributed to something special. I want people to remember you for the differ
... See moreJesse Cole • Find Your Yellow Tux: How to Be Successful by Standing Out
It takes me thirty minutes to put up a sign that someone else could put up in five. Really, it’s not just zip ties. I’m basically a human roadblock when it comes to any sort of operational task like that.
Jesse Cole • Find Your Yellow Tux: How to Be Successful by Standing Out
I am suggesting that when something bothers you about your work, you take notice and do something about it. Mirror moments allow you to look at what you’re doing, ask whether it’s right, whether you believe in what you’re doing, and whether you could be doing it better.
Jesse Cole • Find Your Yellow Tux: How to Be Successful by Standing Out
we had been trying a lot of new things with our first college ball team, the Gastonia Grizzlies, in North Carolina. In the process, we learned two things: that different wins, and nothing beats attention.
Jesse Cole • Find Your Yellow Tux: How to Be Successful by Standing Out
For any business to move forward, you have to figure out what’s holding you back. That means asking yourself: What frustrates you about your business? What frustrates your customers? What do people say when they complain about your industry, and what do they mean when they say it?
Jesse Cole • Find Your Yellow Tux: How to Be Successful by Standing Out
You can do all the planning you want, but it’s not until you actually do something that you have to react.
Jesse Cole • Find Your Yellow Tux: How to Be Successful by Standing Out
Rather than president, owner, or CEO, the title most business people and entrepreneurs should have is firefighter. When I’m out there with the zip ties or at the concession stand, I’m not making the best use of my time. I’m not helping my business. I’m putting out fires—and
Jesse Cole • Find Your Yellow Tux: How to Be Successful by Standing Out
If you can find your yellow tux, you can find success. What is your yellow tux? It’s the one thing that makes you and your business stand out—the best version of yourself.
Jesse Cole • Find Your Yellow Tux: How to Be Successful by Standing Out
At Fans First Entertainment, there’s no big secret to the success we’ve enjoyed. Put simply, we make things fun. That’s the trick to finding success as an entrepreneur or business owner. But make no mistake, having fun takes work—and a plan.