
Find Your Yellow Tux: How to Be Successful by Standing Out

If you were to die today, would you be happy with the life you lived and the legacy you left? This question changed my life. It inspired me to evaluate my life based on fulfillment.
Jesse Cole • Find Your Yellow Tux: How to Be Successful by Standing Out
We reject the idea that baseball is inherently boring, and we do everything in our power to fill every moment with something fun and different.
Jesse Cole • Find Your Yellow Tux: How to Be Successful by Standing Out
To keep growing and being hungry, you need two things: self-awareness and a willingness to fail. This means being able to look at yourself and say, “You know what? I’m not good at this, and I’m hurting my business because of it.” If you can get to that level of honesty with yourself, that’s when the real fun begins.
Jesse Cole • Find Your Yellow Tux: How to Be Successful by Standing Out
You can do all the planning you want, but it’s not until you actually do something that you have to react.
Jesse Cole • Find Your Yellow Tux: How to Be Successful by Standing Out
when you know you suck at something, or when you know you’re unhappy, that’s the best possible place to be. From there, you can actually start to do something about it.
Jesse Cole • Find Your Yellow Tux: How to Be Successful by Standing Out
For any business to move forward, you have to figure out what’s holding you back. That means asking yourself: What frustrates you about your business? What frustrates your customers? What do people say when they complain about your industry, and what do they mean when they say it?
Jesse Cole • Find Your Yellow Tux: How to Be Successful by Standing Out
Where some might see a problem as a brick wall, I see it as fuel for the idea machine.
Jesse Cole • Find Your Yellow Tux: How to Be Successful by Standing Out
Watching the Bananas is like attending a carnival that happens to break out into a baseball game.
Jesse Cole • Find Your Yellow Tux: How to Be Successful by Standing Out
I’m not asking you to be anyone other than who you are. Instead, I’m challenging you to become the best version of who you are. I want you to remember why you got into business in the first place. I want you to come home from work every day feeling fulfilled, like you’ve contributed to something special. I want people to remember you for the differ
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