
Find Your Yellow Tux: How to Be Successful by Standing Out

Rather than president, owner, or CEO, the title most business people and entrepreneurs should have is firefighter. When I’m out there with the zip ties or at the concession stand, I’m not making the best use of my time. I’m not helping my business. I’m putting out fires—and
Jesse Cole • Find Your Yellow Tux: How to Be Successful by Standing Out
I’m never thinking about what things should be. I’m thinking about what they could be. We knew that if we gave people a reason to care, we could succeed on our own terms.
Jesse Cole • Find Your Yellow Tux: How to Be Successful by Standing Out
while most people run on autopilot in the morning, most successful people start their day intentionally.
Jesse Cole • Find Your Yellow Tux: How to Be Successful by Standing Out
finding your yellow tux is about standing out and sharing the best version of yourself. It’s about you, your business, and your legacy. It’s about living your life turned up to ten. It’s about amplifying your message, sharing it with anyone who will listen, and leaving a lasting impact on the world.
Jesse Cole • Find Your Yellow Tux: How to Be Successful by Standing Out
Perhaps all you want to do is go about your day and do your thing. But here’s the problem: you’re not doing your thing. You’re doing someone else’s thing. You’re doing what’s expected of you. That’s why I say if it’s normal, do the exact opposite.
Jesse Cole • Find Your Yellow Tux: How to Be Successful by Standing Out
We reject the idea that baseball is inherently boring, and we do everything in our power to fill every moment with something fun and different.
Jesse Cole • Find Your Yellow Tux: How to Be Successful by Standing Out
To keep growing and being hungry, you need two things: self-awareness and a willingness to fail. This means being able to look at yourself and say, “You know what? I’m not good at this, and I’m hurting my business because of it.” If you can get to that level of honesty with yourself, that’s when the real fun begins.
Jesse Cole • Find Your Yellow Tux: How to Be Successful by Standing Out
Watching the Bananas is like attending a carnival that happens to break out into a baseball game.
Jesse Cole • Find Your Yellow Tux: How to Be Successful by Standing Out
I am suggesting that when something bothers you about your work, you take notice and do something about it. Mirror moments allow you to look at what you’re doing, ask whether it’s right, whether you believe in what you’re doing, and whether you could be doing it better.