Fighting The Astro-Turfing Of Culture, The Gravity Well Of Banality, And The Stifling Grip Of Pre-Packaged Thinking — Martin Weigel

One of my deepest held beliefs is that creativity, in its many forms, is humanity’s greatest gift, and our most potent source of strength. We’re at our best both individually and as a species when we’re creatively and courageously confronting the world in front of us. The Pattern is the greatest threat to creativity in all its forms. And it's going... See more

To systematically build iconic brands, companies must reinvent their marketing function. They must assemble cultural knowledge, rather than knowledge about individual consumers. They must strategize according to cultural branding principles, rather than apply the abstracted and present-tense mind-share model. And they must hire and train cultural a... See more