Fighting The Astro-Turfing Of Culture, The Gravity Well Of Banality, And The Stifling Grip Of Pre-Packaged Thinking — Martin Weigel
martin weigelmartinweigel.org
Fighting The Astro-Turfing Of Culture, The Gravity Well Of Banality, And The Stifling Grip Of Pre-Packaged Thinking — Martin Weigel
The role of planning/strategy is point imagination and resources (time, people etc) in the right tasks that matter (so that they can have maximum effect). Identifying and articulating the task with imagination and rigour is at the heart of a planner’s role. It’s the art of choice and point of greatest leverage.
— W+K's Martin Weigel on our industry’
... See moreOne of my deepest held beliefs is that creativity, in its many forms, is humanity’s greatest gift, and our most potent source of strength. We’re at our best both individually and as a species when we’re creatively and courageously confronting the world in front of us. The Pattern is the greatest threat to creativity in all its forms. And it's going... See more
Rob Hardy • The Ungated Manifesto
Imagination must be understood as a critical responsibility—not as a resource to extract, nor a differentiator in markets, but as a capacity that must be cultivated and protected. In a world increasingly driven by predictive models, short-term optimization and commodified creativity, the role of designers is not simply to generate novel ideas, but ... See more
Practical imagination
