The Evolution of Trust. Members are confident that their community has their best interests at heart. A spirit of mutual reliance, faith and transparency dominates the community culture.

The Evolution of Pride. Members gain pleasure and satisfaction from their participation in their community. Community membership is a part of their identity and they are anxious to display their loyalty via t-shirts,

Involve members as much as you can in developing the structure of the community. When I began building Escaping Mediocrity, I had some loose ideas on the structure I wanted to put in place. But because I wanted to create a real community, one that could function whether I was present or not, I encouraged people to take ownership of how

Listen. Listening is a recurring theme on the path to creating Fierce Loyalty. As you observe and contribute to conversations in and around your frame, you’ll hear your ideal community candidates express their needs for Belonging, Recognition and Safety.

Just because they share the common interest doesn’t necessarily mean they want to be part of your community.

We are fiercely loyal to those people, places, and things that we can call our own. They are a part of who we are, a piece of our identity. Relinquish control, give members an ownership stake, and watch Fierce Loyalty soar.

The Evolution of Passion. Members are deeply connected to each other and to the community as a whole. A fully developed community mission and vision spark conversation and action.

invest in the care and feeding of your community long before it’s time to bring anything to market.

You will find people inside your frame of common interest who are not ideal candidates for your community. Don’t try to convince them to join. They won’t be happy and, in the end, you won’t either.