Fermentation as Metaphor

These are the three necessary criteria for a great ferment: great ingredients, the proper environment, and patience. Without them, you will fail to create something funky and wonderful. With them, your creativity is the only constraint.

What makes fermentation so magical is that the most important ingredient is the one you can’t control: the bacter... See more

Ideas and bacteria have a lot in common. You can’t control them. You can’t create them out of thin air. Some are good, and some are bad. But you can design the best possible environment for the good ones to thrive and multiply, and that’s how we want to approach idea generation. We want to approach it like a great fermentation.

Lacto-fermentation is much more than a dietary contribution, it is a physical awareness of the life which crosses us and it is also a way: that of food.