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In this report, we dive into women’s health and the technologies disrupting the space, with a specific focus on reproductive health.

When we looked at the companies Kry and Virta Health in the early days, the question around monetization was still largely undetermined. What we did know, however, was that we were looking at companies who either had great user acquisition + fantastic customer retention and/or relentless consumer focus to solve a real problem. The value proposition... See more

And now, new technologies are making it possible for women to manage their health and well-being on a more precise and personalized level than ever before. Ranging from fertility tracking apps to post-menopausal medications, new platforms are giving the women’s health market a long-overdue makeover.

While we have seen a number of companies addressing menstrual health, reproductive health and pregnancy there is still a noticeable lack of companies in menopause, sexual health and other forms of urogenital health.

The first wave was pivotal in starting and encouraging the conversation around women’s health and normalising the use of digital health tools. Startups in this formative era predominantly targeted a younger, digitally-native customer, and so the next natural progression for the market was to start solving for issues experienced by older women.