Feeding the algorithm

Boosting, restricting, ranking, and recommending content in algorithmic feeds may be the only way that social media can find balance and deliver the content experience that users want.

If you’re looking for fast social growth, this process is ineffective.

Algorithms don’t support it. Casual ‘likers’ don’t like deep content, and the types of folk who enjoy deep content don’t ‘like’ social posts.

But if you’re thinking in months or years rather than weeks, David would rise to the top today, tomorrow, or ten years from now.

Because if ... See more

The point of making content is to get an outcome,” he added.

The success of mega-influencers or thought leaders who have, in effect, transcended algorithmic management can make it difficult to see that. The Seth Godins, Mel Robbinses, and Brene Browns of the internet don’t appear to be trying to “get an outcome.” They don’t have to. Their influence... See more