001. fast(er) food

The shift has popularized two types of digital culinary establishments. One is “virtual restaurants,” which are attached to real-life restaurants like Mr. Lopez’s Top Round but make different cuisines specifically for the delivery apps. The other is “ghost kitchens,” which have no retail presence and essentially serve as a meal preparation hub for ... See more

So-called “ghost kitchens,” which have no storefront and exist only online and in delivery apps, were until recently a novelty, but are now becoming more popular. One of Your Fare’s clients managed to cram 10 different restaurant concepts into a single ghost kitchen, and each served customers on four different delivery platforms.