Fast Cash vs. Slow Equity

the question of what kind of company you want to build is as urgent and personal as it ever was. People will always struggle with it. The old models of “venture-backed” and “bootstrapped” both feel inadequate to me.

The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – one that only requires a single traffic channel.

Specifically, I’m suggesting that you don’t get started by building a stand-alone subscription software (SaaS) product. Recurring revenue is the holy grail for bootstrappers, ... See more