
Fanatics’ Next Big Bet? A Comic-Con for Sports

Fanatics, the sports-focused company led by CEO Michael Rubin, wants to create a Comic-Con for sports fans.
Fanatics is planning its first live flagship event, which it is calling Fanatics Fest, for Aug. 16-18, to be held at the Jacob Javits Center in New York City.
Fanatics is planning its first live flagship event, which it is calling Fanatics Fest, for Aug. 16-18, to be held at the Jacob Javits Center in New York City.