FanFest — fan-led “Sports Center” pre-game, interactive talk shows

Thus, as the cable-tv-dominated status quo crumbles, pro sports will develop a new playbook, centered around better telling player stories. Players will also have more opportunity to tell and sell these stories themselves, direct-to-consumer:

As media disintermediates, players will form their own brands (ex., TB12) and produce their own content through social media and services like Twitch. This relationship could end up being symbiotic—player brands build league hype—or competitive.