Fanatics’ Next Big Bet? A Comic-Con for Sports
Thus, as the cable-tv-dominated status quo crumbles, pro sports will develop a new playbook, centered around better telling player stories. Players will also have more opportunity to tell and sell these stories themselves, direct-to-consumer:
Lea Boreland • Adapting sports

FanFest — fan-led “Sports Center” pre-game, interactive talk shows
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
