Fanatics’ Next Big Bet? A Comic-Con for Sports
Thus, as the cable-tv-dominated status quo crumbles, pro sports will develop a new playbook, centered around better telling player stories. Players will also have more opportunity to tell and sell these stories themselves, direct-to-consumer:
Lea Boreland • Adapting sports
FanFest — fan-led “Sports Center” pre-game, interactive talk shows
Mercedes Bent • Omnichannel Social: How the Pandemic Transformed Social Products
Indeed, for fashion, sports stars are the new superstars. Brands are increasingly seeing the value of athletes, who are following the influencer playbook and building large networks around their fame.
Sadiba Hasan • Olympians Are Getting Loads and Loads of Gear
Fans have long been stuck on the sidelines of their favorite sporting events. The team/player to fan relationship is limited to league scheduling, event organizing and physical structures. Fans have long driven the value of their favorite leagues and teams but always at arm's length, leasing these experiences versus owning them. But with blockchain... See more