Marketers are already experimenting with NFTs to accomplish a wide array of goals — from driving brand awareness to increasing customer loyalty and even monetizing their user bases.
Crypto, and specifically NFTs (non-fungible tokens), can accelerate the trend of creators monetizing directly with their fans. Social platforms will continue to be useful for building audiences (although these too should probably be replaced with superior decentralized alternatives), but creators can increasingly rely on other methods including NFT... See more
I think there are NFT sales that function as relationship building... it’s a way to capture the attention of a popular creator, in a world in which the creator is constantly being bombarded. It’s a role reversal from the creator just constantly marketing to the consumer.