False Positives and Service-Market Fit

Product-market fit works in both directions. The perspective of the builder is always toward what they can do to change their product, what features and functionality to add. But with a long enough lens on successful and failed technology launches, you see that things like market context really matters. If it didn’t, we wouldn’t see as many ideas t... See more

Investors advising early-stage teams should avoid pushing for growth ahead of product/market fit. As an industry, we all know that this ends in disaster, yet the pressure for premature growth is still all too common. Startups need time and space to find their fit and launch the right way.