False Positives and Service-Market Fit

Stop thinking of product-market fit as a yes or no question—but instead as a process of finding fit with more segments of the market.

Product teams overvalue hitting home runs vs hitting 100 singles back to back. This leads them to take bigger swings by going after bigger markets of new users. They get bogged down by trying to establish product-market fit for a new set of users and never fulfill the potential of their current product-market fit.