The Problem with the "Right Idea"

The myth of the “right idea” is one of the biggest traps for aspiring founders. People imagine startups begin with a lightning bolt of inspiration: the one perfect idea that changes everything. But that’s not how it works.

Ideas evolve. Airbnb didn’t start as a marketplace for lodging—it was a website to rent air... See more

When we jump into a task without thinking about what we’re trying to accomplish, we can end up with solutions to the wrong problem. We can waste energy that would be better spent determining which direction to take.

When deciding what you’re doing, ask yourself:

• What are you trying to change? What is your vision for the future? What is within your

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