Facebook Is Dead (It Just Doesn’t Know It Yet)

You could say that social media isn’t exactly dying, but bifurcating. Apps like Twitter—which don’t really offer the ability to split status updates and broadcast capacities or switch to short-form video posting—and Facebook—which are essentially so rotted out by network decay—are not fertile ground for this kind of consumption shift.

But human individuality would not die. Instead it is centralized social media that is dying. Social media network effects are strong, but not infinitely strong. A recent survey found that  only a third of U.S. teens use Facebook at all , down from over 70% just half a decade ago. And even before Musk’s takeover, the fraction of teens on Twitt

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